Top 13 Qualities of a Real Estate Agent in Lagos

Bright Ugochukwu, real estate agent for Oparah Realty - author

by Bright Ugochukwu 
Jan 08, 2025 

When hiring a real estate agent in Lagos, know what to look for.

This will help you find the right fit for your needs.

Lagos’ property market can be overwhelming, and good agent can help you find your dream home or investment.

What are the Top Qualities of a Real Estate Agent in Lagos?

Here are the top 13 qualities to consider when choosing a real estate agent in Lagos:

OK! Let’s get started.

1. Experience and Reputation

Consider their experience and reputation when choosing an agent in Lagos. 

A real estate agent with a strong track record can offer valuable insights and guidance during the buying or selling process.

Here are some key points to keep in mind:

  • Years in the Industry: Look for agents who have been in the business for several years. Their experience often translates to better negotiation skills and market knowledge.
  • Client ReviewsCheck online reviews and testimonials. Positive feedback from previous clients can indicate a reliable agent.
  • Professional Affiliations: Agents who are members of professional organizations often adhere to higher standards of practice.
CriteriaImportance Level
Years of ExperienceHigh
Client SatisfactionVery High
Professional MembershipMedium

Pro Tip: A good reputation in real estate can greatly improve your service. Agents prioritising their reputation are more likely to provide excellent service and uphold ethical standards.

2. Local Knowledge

Local knowledge is necessary when searching for an agent in Lagos. 

A real estate agent who knows the area can provide valuable market insights, which will help you make informed decisions.

Here are some key points to consider:

  • Understanding neighbourhoods: A knowledgeable agent can guide you through different neighbourhoods, highlighting their unique features and benefits.
  • Awareness of market trends: They should be up-to-date with current market trends, including pricing and demand, which can affect your buying or selling strategy.
  • Connections with local businesses: A well-connected agent can recommend trusted local services, from inspectors to contractors, making your real estate journey smoother.
AspectImportance
Neighbourhood InsightsHelp in choosing the right location
Market Trends AwarenessAffects pricing and negotiation strategies
Local ConnectionsProvides access to reliable services

Pro Tip: Local knowledge goes beyond knowing the area. It’s about understanding community dynamics that affect property values and living experiences.

3. Range of Services

When choosing an agent in Lagos, consider the range of services they offer. 

A good real estate agent should offer a variety of services to meet different client needs.

Here are some key services to look for:

  • Property Sales: Assisting clients in buying and selling properties.
  • Rental Management: Managing rental properties, including tenant screening and lease agreements.
  • Consultancy Services: Offering expert advice on property investments and market trends.

Additionally, many agents also provide:

  1. Market Analysis: Evaluating property values and market conditions.
  2. Legal Assistance: Helping with the legal aspects of property transactions.
  3. Marketing Strategies: Using various platforms to promote properties effectively.

Pro Tip: A wide range of services can greatly improve your property experience. They will ensure you get the best support throughout the process.

In Lagos, agents earn commissions from sales and rentals. They can also earn money from other services, such as property management, consulting, and referrals.

This service diversity helps agents and clients. It gives clients a more complete approach to real estate deals.

4. Client-Centric Approach

Any real estate agent in Lagos who wants to provide top-notch service must take a client-centric approach.

This means that the agent prioritises the needs and goals of their clients above all else.

Here are some key aspects of a client-focused real estate service:

  • Active Communication: We keep clients informed at every step, from viewings to market updates.
  • Personalised Service: We understand each client’s unique needs, including budget and preferences, and then offer tailored property options.
  • Timely Feedback: We promptly respond to client inquiries and update them on their property transactions.

A client-focused agent in a competitive market like Lagos will help you find the right property. They will also ensure a smooth, enjoyable experience.

Pro Tip: A successful real estate deal depends on the agent. The agent must listen and adapt to the client’s needs, which makes the client feel valued and understood.

Choose an agent with these qualities. You can trust them to protect your interests.

At Oparah Realty, our clients are our top priority.

The legal aspects of real estate transactions in Lagos can be tricky.

It would help if you found an agent who has a solid understanding of property laws and regulations.

A knowledgeable agent ensures all transactions comply with local laws. This protects your interests and lowers the risk of future legal issues.

Here are some key points to consider when looking for a real estate agent with legal expertise:

  • Knowledge of Local Laws: The agent should be well-versed in Lagos’ property laws and regulations.
  • Problem-Solving Skills: They should be able to address any legal issues that may arise during the transaction.
  • Negotiation Skills: A good agent will negotiate contracts effectively for both buyers and sellers.

Pro Tip: A real estate agent with strong legal skills can save you trouble. Ensuring a smooth transaction.

6. Transparency and Integrity

When choosing a real estate agent, value transparency and integrity. 

A trustworthy agent will be open about their fees, commission structures, and any potential conflicts of interest.

Here are some key points to keep in mind:

  • Honesty: Look for agents who provide accurate information and are upfront about all costs involved.
  • Clear Communication: The agent must keep you informed throughout.
  • Ethical Practices: Choose agents who follow ethical standards and prioritise your best interests.
QualityImportance
TransparencyBuilds trust and confidence
IntegrityEnsures ethical dealings
AccountabilityHolds agents responsible for their actions

Pro Tip: An agent’s reputation depends on their honesty and ethics. Choosing an agent with integrity can greatly impact your property journey.

7. Technology and Marketing

Today, technology is crucial in marketing and selling real estate properties. 

Real estate agents in Lagos who embrace new tools can reach a wider audience and streamline their work.

Here are some key aspects to consider:

Online Presence

  • A strong online presence is essential. This includes having a user-friendly website and active social media accounts.
  • Showcase listings with high-quality photos and virtual tours to attract potential buyers.
  • Engaging content, such as blogs and market updates, builds authority and trust.

Marketing Strategies

Effective marketing strategies are vital for success. 

Consider the following:

  1. Use targeted online ads to reach specific demographics.
  2. Host virtual open houses to engage with buyers remotely.
  3. Leverage email marketing to keep clients informed about new listings and market trends.

Data Utilisation

  • Data analytics can provide insights into market trends and buyer preferences, which can help agents tailor their marketing efforts.
  • Tracking website traffic and engagement metrics can inform future strategies and improve outreach.

Pro Tip: Real estate agents must use technology and innovative marketing to thrive in today’s competitive market. It’s not optional; it’s a necessity.

Focusing on these areas will allow agents to better serve their clients and ensure a smoother transaction process and outcome.

8. Property Portfolio

When choosing a real estate agent, assessing their property portfolio is essential.

This portfolio shows the range and quality of the properties they manage, suggesting their expertise and market connections.

A diverse portfolio can also reflect their ability to meet different client needs.

Here are some key points to consider:

  • Diversity of Listings: Look for agents who represent various property types, such as residential, commercial, and luxury properties.
  • Quality of Properties: High-quality listings often suggest that the agent has a good reputation and strong relationships with property owners.
  • Exclusive Listings: Agents with access to exclusive properties can provide unique opportunities that others may not have.
Property TypeNumber of ListingsAverage Price
Residential50₦68,000,000.00
Commercial20₦100,000,000.00
Luxury10₦220,000,000.00

Pro Tip: A strong property portfolio shows an agent’s skill in navigating the Lagos real estate market effectively.

You must evaluate an agent’s property portfolio. It is key to finding the right fit for your real estate needs. It provides insight into their market presence and ability to deliver results.

9. Negotiation Skills

Negotiation skills are essential for any real estate agent. A skilled negotiator can secure the best deals for their clients.

This means knowing the needs of both buyers and sellers. Then, find a middle ground that satisfies everyone.

Here are some key points to consider:

  • Understanding client Needs: Knowing what your client wants is vital. This helps in crafting offers that are appealing to the other party.
  • Effective Communication: Clear communication can prevent misunderstandings. It ensures all parties are on the same page.
  • Problem-Solving: Addressing issues that arise during negotiations can help in closing deals successfully.
SkillImportance Level
Understanding NeedsHigh
Communication SkillsVery High
Problem-SolvingHigh

Pro Tip: Negotiation isn’t just about getting the best price. It’s about creating a WIN-WIN for everyone involved.

A good agent knows how to balance the interests of both parties while ensuring their client feels valued and understood.

Strong negotiation skills are essential for real estate agents in Lagos. They help close deals and build lasting client relationships.

10. References and Testimonials

Client feedback is crucial when choosing a real estate agent. References and testimonials from past clients can give you a clear picture of what to expect.

A Google 5 Star Review from a satisfied client about the services of Oparah Realty a real estate agency in Lagos applauding their level of professionalism and responsiveness

Google Business Profile Review for Oparah Realty from a satisfied client

Here are some key points to consider:

  • Look for positive reviews: Check for agents with consistently high ratings.
  • Ask for examples: Inquire about specific transactions and how the agent handled them.
  • Testimonials: A high volume of testimonials can indicate a more reliable agent.
Agent NamePositive TestimonialsNotable Transactions
Bright Ugochukwu95%30+ homes sold
Princess Munachi90%20+ homes sold
Peter Onyejionu (MSc)85%10+ homes sold

Pro Tip: Testimonials from property buyers who have worked with agents can provide valuable insights into their professionalism and effectiveness.

11. Strong Communication Skills

Effective communication is crucial in real estate. Agents must convey information clearly to clients. They must ensure clients understand every step of the process.

Here are some key aspects of strong communication skills:

  • Listening: Understanding client needs is essential. Agents should actively listen to what clients want and need.
  • Clarity: Present information in a straightforward manner. Avoid jargon that may confuse clients.
  • Responsiveness: Quick replies to inquiries show clients that their concerns are a priority.

Good communication also helps build trust. When clients feel informed, they are more likely to feel confident in their agent’s abilities.

Pro Tip: A successful real estate agent knows that communication is a two-way street. They share information and ensure they understand their clients’ perspectives.

Furthermore, agents should be skilled in various forms of communication, including:

  1. Face-to-Face Meetings: Personal interactions can strengthen relationships.
  2. Emails and Texts: Quick updates and confirmations can keep clients informed.
  3. Social Media: Engaging with clients online can enhance visibility and connection.

Strong communication skills are vital in real estate. They help navigate complex transactions and support buyers and sellers throughout the process.

12. Market Insight

Knowing the market trends in Lagos is a must for anyone buying or selling property.

The real estate market here is in high demand for luxury apartments. There is also a growing interest in affordable housing.

This means buyers can choose from many options. It depends on their budget and preferences.

Key Factors to Consider:

  • Local Housing Trends: Are home sales increasing or decreasing? Is it a buyer’s or seller’s market? How do mortgage rates impact local buying?
  • Property Types: There is a notable interest in both luxury and affordable properties. Knowing the best value properties can help buyers make informed decisions.
  • Community Insights: Local schools, jobs, and crime rates affect property values.

Market Data Overview:

YearLuxury Apartments DemandAffordable Housing Interest
2023HighGrowing
2024Very HighSteady
2025Extremely HighIncreasing

Pro Tip: The Lagos real estate market has a high demand for luxury apartments and a growing interest in affordable housing.

Developers are increasingly focusing on these areas to meet buyer needs.

13. Professional Network

A strong professional network is essential for any real estate agent in Lagos.

This network can include other agents, brokers, investors, and various stakeholders in the property market.

Here are some key points to consider:

  • Connections Matter: A wide range of contacts can help you find off-market properties and secure better deals for your clients.
  • Collaboration Opportunities: Working with other professionals can lead to referrals and beneficial partnerships.
  • Access to Resources: A good network provides access to valuable information about market trends and property values.

Pro Tip: Building a solid professional network is crucial for success in the real estate industry. It enhances your credibility and opens doors to new opportunities.

When finding a real estate agent in Lagos, consider their ability to leverage their professional network to provide you with the best possible service and options.

Closing Thoughts

Lagos offers many opportunities. But, finding your dream home takes thought and a good real estate agent.

Choose a company that knows the local market to find the best properties in this lively city. They should be trustworthy, knowledgeable, and put clients first.

Always do your due diligence.

Investigate before trusting any real estate agent in Lagos. Your perfect home is waiting for you, and with the right help, you can find it.

Frequently Asked Questions

When selecting a real estate agent in Lagos, consider their experience, local knowledge, range of services, and client-focused approach. Also, check their reputation and testimonials from past clients.

You can ask the agent for their licence number and verify it with the relevant regulatory body in Lagos to ensure they are legally allowed to operate.

Real estate agents usually provide services such as buying, selling, renting properties, property management, and legal guidance throughout the transaction process.

Local knowledge is crucial as it helps agents understand the market trends, property values, and the best neighbourhoods to recommend to clients.

The benefits of using a real estate agent can save you time and effort. They have the expertise to negotiate deals, handle paperwork, and provide valuable insights about the property market.

To find a trustworthy agent, look for recommendations from friends or family, read online reviews, and check their credentials and past client testimonials.

Real estate agents typically charge a commission based on the sale price of the property. This fee can vary, so discussing and agreeing on it upfront is recommended.

Real estate agents are skilled negotiators who work to get their clients the best possible price and terms when buying or selling a property.

Get Real Estate Professional Help With Our Team

Oparah Realty Properties Blog CTA

Pro Tip:  These professionals guide clients through the maze of buying and selling, ensuring smooth transactions. Their invaluable insights into market trends help secure the best deals for their clients.

Compare listings

Compare